Alec Lenenfeld is the co-founder and chief marketing officer of FoamGlide. Alec is a 30-year marketing and sales executive with extensive B2C and B2B experience in the consumer packaged goods, retail, and professional services industries. A proven track record of growing sales, share, and profit for a broad range of consumer- and customer-centric products, services, and technology applications. Alec played a crucial role in forming and implementing the data strategy, selling story platform, and shopper marketing plan, leading to a #1 share position in the home cleaning category.