Hi, I'm Joseph, a 25-year veteran of the L.A. County Fire Department and past owner of Crocco Construction. Foam rolling was part of my rehabilitation from my injuries as a firefighter, though I struggled to get the needed results. I was too physically compromised to utilize the foam roller properly. From there, I invented FoamGlide. I'm responsible for product supply, manufacturing, and quality control. Based on my stellar career as a firefighter and contractor, I will also act as the face of the company and assist in its brand image.